Archive for September, 2009

IT/Web Developer’s Chance to Break Into the Music Business @ Merge Records

A friend just sent me this posting from Merge Records in Durham.  If you’re into music and the Internet check it out.



September 17, 2009 at 8:58 AM Leave a comment

SPARKcon Releases Google Calendar of Events for this Weekend’s Conference.

We’ll be there starting tomorrow night with ideaSPARK. Learn more at Click on image to go to event calendar.
Screen shot 2009-09-16 at 3.00.57 PM

September 16, 2009 at 2:05 PM Leave a comment

Obama ‘Jackass’ Tweet Heard Round the World as Social Media Curmudgeons say ‘I Told You So’

Earlier tonight ABC reporter Terry Moran tweeted that POTUS called out Kanye for his jackassery at Sunday night’s MTV Video Music Awards.  The fact this was an off the record portion of the interview makes things a bit dicy for Moran who’s update was quickly taken down but with over 1 million followers had been too quickly retweeted.  In short, it’s out there.  Forever.Moran Twitter Screen Shot

By Tuesday morning the damage won’t be to Obama except his pride when he sees Biden who’ll quickly chid, “Everybody thought I was the one with the big mouth!” Moran’s seat at the White House Press Corp dinner will be a bit further back – like in the kitchen – but he’ll still be there at least.  And Kanye will write a song about the incident that might become a number one hit.

Most damage will be felt by the reputation of social media.  All those long-time corporate communication and marketing managers who’ve been too timid to join the conversation will grab the microphone and like Kanye proclaim “This is what we were talking about. You can’t always control it!”

No you can’t always control it but you can have:

  • Corporate policies that address social media usage by employees
  • A Plan of Action in place when the inevitable inappropriate comment is made.  It doesn’t have to be pages long, just make sure it’s transparent .  The honest reaction was to delete the post (maybe none of my MILLION followers saw it). But it only compounds the “social media authority” of the news item.  As Red Bull would say – it gives the story wings.
  • ADD helps.  With “blink and you missed it” news cycles whatever damage, real or perceived, won’t last long if you keep putting out other relevant content.
  • A sense of humor – after all Obama was right wasn’t he?

September 14, 2009 at 11:18 PM Leave a comment

iTunes 9 – My Genius Mixes

Just as I was feeling that my music library was getting a bit stale iTunes 9 arrives with a great new feature, Genius Mixes.  A step of from the introduction of Genius in iTunes 8 this new version now takes your music and “mixes” it with other music in similar genres.  Essentially creating a radio station based on music you like.  Here’s a screen grab of my Genius Mixes.  What do you think it says about me?Screen shot 2009-09-10 at 5.43.00 PM

September 10, 2009 at 4:50 PM 1 comment

The Cobbler’s Kids Don’t Have Shoes or a Facebook Fan Page…Anymore.

Throughout my career in media and advertising I’ve never worked for an agency or corporation where keeping up with self-promotion (websites, printed collateral, themes, strategies, etc…) didn’t take second, third (and on and on) place to the immediate needs of paying clients.  Even today as I visit their URLs I see  that the same perpetual non-motion is prevalent.  Irony at it’s best and worst.

But how do you justify such inaction when you’re hanging your hat on your own door?  I won’t.  Agency 140 is a newbie agency with talented people whose expertise more than offsets the new paint smell that still permeates the office.  We hit the ground HARD. Running very quickly to meet and exceed the demands of very excited clients.  Among other things we’ve counseled our clients on what, if any, social media channels they should use to connect with their customers – emphatically demanding they not create a social media presence where they don’t have the time to create relevant content.   feet

Which makes the fact that we created a quick-to-be orphaned Facebook Fan Page all the more embarrassing.  Like some of our clients, it was created Blog feeds just aren’t enough.  What do we tell our clients about this?  Creating a conversation channel that is ultimately ignored is a distraction to  your brand that ultimately creates a negative impression – quite the opposite from the original goal!

Apparently our advice is spot on as it was brought to my attention recently that our Fan Page’s lack of fans was used as ammunition by a marketing manager who felt threatened when his boss suggested bringing in Agency 140 to help create a strategy for his company’s social media efforts. OUCH!

Why share this?  Social Media is also about transparency and I won’t make us hypocritical  by ignoring this ultimate meta-media case study. Essentially this takes the ammunition away from the fearful and gives it to the hopeful.  What we say about social media really is true – when done correctly it’s a powerful mechanism to connect with customers. It’s not to be feared because even when we have missteps we can quickly learn from them, adjust our strategy and move on, much better than we were before.

So we’re saying good-bye (for now) to our Fan Page to focus more time on the Blog and Twitter.  We’ll bring it back when it makes good strategic sense for us.  And we’ll add this case study to our pitch presentation 🙂

September 6, 2009 at 10:02 AM Leave a comment

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