IT/Web Developer’s Chance to Break Into the Music Business @ Merge Records

A friend just sent me this posting from Merge Records in Durham.  If you’re into music and the Internet check it out.

merge

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September 17, 2009 at 8:58 AM Leave a comment

SPARKcon Releases Google Calendar of Events for this Weekend’s Conference.

We’ll be there starting tomorrow night with ideaSPARK. Learn more at http://www.sparkcon.com. Click on image to go to event calendar.
Screen shot 2009-09-16 at 3.00.57 PM

September 16, 2009 at 2:05 PM Leave a comment

Obama ‘Jackass’ Tweet Heard Round the World as Social Media Curmudgeons say ‘I Told You So’

Earlier tonight ABC reporter Terry Moran tweeted that POTUS called out Kanye for his jackassery at Sunday night’s MTV Video Music Awards.  The fact this was an off the record portion of the interview makes things a bit dicy for Moran who’s update was quickly taken down but with over 1 million followers had been too quickly retweeted.  In short, it’s out there.  Forever.Moran Twitter Screen Shot

By Tuesday morning the damage won’t be to Obama except his pride when he sees Biden who’ll quickly chid, “Everybody thought I was the one with the big mouth!” Moran’s seat at the White House Press Corp dinner will be a bit further back – like in the kitchen – but he’ll still be there at least.  And Kanye will write a song about the incident that might become a number one hit.

Most damage will be felt by the reputation of social media.  All those long-time corporate communication and marketing managers who’ve been too timid to join the conversation will grab the microphone and like Kanye proclaim “This is what we were talking about. You can’t always control it!”

No you can’t always control it but you can have:

  • Corporate policies that address social media usage by employees
  • A Plan of Action in place when the inevitable inappropriate comment is made.  It doesn’t have to be pages long, just make sure it’s transparent .  The honest reaction was to delete the post (maybe none of my MILLION followers saw it). But it only compounds the “social media authority” of the news item.  As Red Bull would say – it gives the story wings.
  • ADD helps.  With “blink and you missed it” news cycles whatever damage, real or perceived, won’t last long if you keep putting out other relevant content.
  • A sense of humor – after all Obama was right wasn’t he?

September 14, 2009 at 11:18 PM Leave a comment

iTunes 9 – My Genius Mixes

Just as I was feeling that my music library was getting a bit stale iTunes 9 arrives with a great new feature, Genius Mixes.  A step of from the introduction of Genius in iTunes 8 this new version now takes your music and “mixes” it with other music in similar genres.  Essentially creating a radio station based on music you like.  Here’s a screen grab of my Genius Mixes.  What do you think it says about me?Screen shot 2009-09-10 at 5.43.00 PM

September 10, 2009 at 4:50 PM 1 comment

The Cobbler’s Kids Don’t Have Shoes or a Facebook Fan Page…Anymore.

Throughout my career in media and advertising I’ve never worked for an agency or corporation where keeping up with self-promotion (websites, printed collateral, themes, strategies, etc…) didn’t take second, third (and on and on) place to the immediate needs of paying clients.  Even today as I visit their URLs I see  that the same perpetual non-motion is prevalent.  Irony at it’s best and worst.

But how do you justify such inaction when you’re hanging your hat on your own door?  I won’t.  Agency 140 is a newbie agency with talented people whose expertise more than offsets the new paint smell that still permeates the office.  We hit the ground HARD. Running very quickly to meet and exceed the demands of very excited clients.  Among other things we’ve counseled our clients on what, if any, social media channels they should use to connect with their customers – emphatically demanding they not create a social media presence where they don’t have the time to create relevant content.   feet

Which makes the fact that we created a quick-to-be orphaned Facebook Fan Page all the more embarrassing.  Like some of our clients, it was created Blog feeds just aren’t enough.  What do we tell our clients about this?  Creating a conversation channel that is ultimately ignored is a distraction to  your brand that ultimately creates a negative impression – quite the opposite from the original goal!

Apparently our advice is spot on as it was brought to my attention recently that our Fan Page’s lack of fans was used as ammunition by a marketing manager who felt threatened when his boss suggested bringing in Agency 140 to help create a strategy for his company’s social media efforts. OUCH!

Why share this?  Social Media is also about transparency and I won’t make us hypocritical  by ignoring this ultimate meta-media case study. Essentially this takes the ammunition away from the fearful and gives it to the hopeful.  What we say about social media really is true – when done correctly it’s a powerful mechanism to connect with customers. It’s not to be feared because even when we have missteps we can quickly learn from them, adjust our strategy and move on, much better than we were before.

So we’re saying good-bye (for now) to our Fan Page to focus more time on the Blog and Twitter.  We’ll bring it back when it makes good strategic sense for us.  And we’ll add this case study to our pitch presentation 🙂

September 6, 2009 at 10:02 AM Leave a comment

I pre-ordered Apple’s Snow Leopard or Social Media Works on the Marketers Too

I’m an early adopter. I’m not an early early adopter.  When Apple announced on Monday it’s latest OS X will be made available earlier than September’s planned launch I did what I’ve always done – made a mental note to look into it later.  After all it’s not an iPhone!  People won’t be lining up days in advance to be among the first to experience true 64-bit support or an updated iChat experience on their Macbooks.

Then I started checking my Twitter feeds and followed a couple of links to Snow Leopard related blog posts.   Faster time machine backups and start up times? Better Finder? Smaller memory footprint?  My curiosity was peaked enough to go to Apple.com and see what they have to say.  Satisfied with what I saw, and since I was already there anyway, I did what I’ve never done before.  I pre-ordered the software.  In other words, I followed the social media breadcrumbs, from Twitter to Blog posts to corporate site and completed a purchase . Exactly what I tell my clients can happen and I wasn’t even trying to become a case study.

Apple's newest Operating System

-Information was available through the channels I’ve programmed from people I trust (have influence)
-Links in blog posts direct me to details on corporate  home page – not landing page.
-Pre-order button and purchase integration (saved credit card info) means I can cross this off my list before it was even on it

Truth be told I would have upgraded to Snow Leopard anyway.  Maybe this weekend or maybe in a week.  Now Apple’s got my money and adds one more purchase to their pre-order total.  And they’ve got one more blog post on their new product too.

Win-Win.

August 25, 2009 at 11:04 PM Leave a comment

Laundrymen Announces Agency 140 as Social Media agency of record

Triangle Social Media Agency Chosen to Help Keep College Students Clean

Agency 140, LLC named agency of record for Durham, North Carolina’s Laundrymen,
a specialized laundry services company providing pick-up/drop-off services to area college campuses.

DURHAM, N.C.  August 4, 2009 —  Laundrymen, a laundry services company based in Durham, N.C. today names Agency 140 as Social Media agency of record.  The Durham-based Social Media firm will handle all social media implementation, including strategy, platform integration, content development and email marketing.

The firm will launch the “Keep it Clean” campaign targeting students at University of North Carolina at Chapel Hill, Duke University, North Carolina State University, Meredith College, and St. Mary’s School.  Keep it Clean is designed to increase brand affinity through college student engagement around various ways today’s modern students get dirty and tips for cleaning up.

“Laundrymen has created a uniquely fun brand for campuses in North Carolina – one that Agency 140 is excited to help create conversations around.” said, Tom Greene, Co-Founder, Agency 140.  “It’s really the perfect brand with a choice target for social media in college students.  When we’re underway “Keep it Clean” will make an excellent case study in local business-to-consumer social media marketing”

About Agency 140, LLC
Located in Durham, NC, Agency 140, provides social media and email marketing services to companies and institutions in a range of industries.  Founded in 2009, Agency 140 focuses on creating content for conversational marketing and cross-channel integration.  For more information, please visit http://www.agency140.com

About  Laundrymen
Laundrymen is the leading provider of affordable door-to-door laundry and dry cleaning services in the Triangle with a focus on students, businesses, and residents.  For more information, please visit
www.laundrymen.com or call 919.215.8575.

Campus Laundrymen

###

August 5, 2009 at 4:37 PM Leave a comment

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